Geneco - #ForestOfProsperity
Forest of Prosperity

Family.

Like branches on a tree, we grow in different directions over time.

The higher we reach, the further we are from one another.

Yet our roots hold us as one.

With it comes strength, nurture, and, most of all, togetherness.

This Chinese New Year, we would like to spotlight
the greatest prosperity – family.

Because just as trees stand strong over time,
so do families.

And there’s no better way to celebrate the ones
who matter the most by sharing with what we have.

Together, let’s #PowerTheChange and foster a lush canopy of forests
that is home for generations to come.

Reunion or 团圆 is an integral part of Chinese New Year that brings families together to celebrate as one, and the design concept for
our red packet hopes to uphold this tradition through the meaningful representation of our flourishing trees across the nation.

In collaboration with NParks' Garden City Fund, this series of red packets features a range of natural tones that has been adorned
with individual gold accents that commemorate the different unique forms of our trees. This vibrant touch not only symbolises the
lushness of our green canopies, but also the true blessing of family togetherness.

Within each red packet, which is printed on 100% recycled paper, you will also find lesser-known facts about our towering
evergreens, spotlighting their ecological significance amidst our City in Nature.

Here’s presenting ‘Forest of Prosperity’.

red packets

If you would like to receive these limited edition Geneco Red Packets,
simply join our social media contest!

Answer “True” or “False” – You can find over 250 Heritage Trees in Singapore,
and stand a chance to win a set of Geneco Red Packets and $28 eCapitaVoucher!

Terms & Conditions apply.

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tree

Geneco will be donating $15,000 to the Plant-A-Tree Programme by National Parks Board’s registered charity and IPC, Garden City Fund,
but we need your help – pledge to show your support to conserve a greener home for future generations and we will donate on your behalf.

Plus, stand to be 1 of 5 lucky winners to receive $100 eCapitaVoucher when you pledge from now till 28 February 2025.

Winners will be notified via email by 31 March 2025.
You can also donate directly to Garden City Fund here.

logos

Together with Families for Life and NParks’ Garden City Fund,
we would like to invite you to celebrate the birth of your child with the #ForestOfProsperity
Tree Planting Event and inspire the next generation to sow the seeds of a sustainable future.

From now till 31 January 2025, you can sign up and stand to be 1 of 50 families to commemorate
your child’s birth (aged 6 and below) by planting a tree at our event in your child’s name.

An email with more details will be sent by 8 February 2025 to confirm your participation.

…

This year will be the fifth consecutive year
that we are collecting used and excess red packets
which will be given a second life of purpose,
and we hope you can be part of this initiative.

Besides our returning partners, CapitaLand malls, IUIGA, OTO,
PAP Action for Green Towns, REFASH, SG Recycle and Wisma Atria,
we are elated to have Frasers Property, Gardens by the Bay,
HarbourFront Centre and ION Orchard joining us this year.

With the recycling bins conveniently found
at over 100 locations across the nation,
you can easily drop off your used red packets for recycling.

Let's all do our part to keep our tradition alive and
keep Singapore our City in Nature.

If you are interested to be one of our partners for the initiative,
you may reach out to us here.

Join us in showing your support for enriching our diverse urban forest.

Location: Bugis Junction, Level 1 Atrium (Outside The Body Shop)
Date: 13 to 19 January 2025, 10am to 10pm

What's Happening:

• Pledge to show your support for our initiative and write well-wishes for your family
to receive a Limited-Edition Families for Life DIY Craft Kit

• Sign up for our #ForestOfProsperity Tree Planting Event to commemorate your child’s birth by planting a tree

• If you have excess red packets at home, you can also bring them down and recycle them
in our Used Red Packets Recycling Bin

• 18 & 19 Jan: Receive an exclusive set of Geneco Red Packets and a Geneco Green Starter Kit (worth $40)
if you are one of the first 50 visitors to pledge and write well-wishes for your family, from 3pm to 6pm

Discover the National Parks Board’s #OneMillionTrees Movement
and learn how you can contribute to restoring nature across our nation.

From safeguarding majestic heritage trees to nurturing young saplings,
you can play your part in shaping our landscape into a thriving City in Nature.